Eight values we really live by
These eight values hang on the wall in our office and live in how we work every day. They decide who we hire, how we work together and what we leave undone. Not a wall sticker, but the standard we hold ourselves to every day.
What we hold to
Unf*ck the planet
We slash emissions to help save our home planet
Buildings cause 36% of Europe's CO2 emissions. We set out to change exactly that, insulating houses so they use far less energy. Every project saves CO2 and heating costs, often up to 50%. This mission is not a side effect, it is the reason VARM exists: to make one million buildings across Europe energy efficient by 2035.
Make magic together
We disrupt the industry by insulating one million houses together
No one turns a whole industry around alone. We build VARM across departments, with our own technology and with people who want to get stuck in. We share knowledge openly, pull in the same direction and celebrate what we achieve together. That is where the magic comes from, the kind that turns an idea into a real company set on insulating one million buildings.
Obsess about customers
We put our customers first and solve their problems
Our customers come first in every decision. We listen, understand their problem and solve it, instead of just selling a product. An NPS of 93 and 4.9 out of 5 stars from over 450 Google reviews do not happen by chance, they come from real work on every project. When something is off, we stay on it until it is right.
Win together
We empower each other to succeed together
We make each other better. Success here is not a solo sport, it is something we earn as a team. We have each other's backs, share responsibility and step in when things get hot elsewhere. We look for A-players not to grow stars, but to build a team where everyone rises above themselves. When we win, we win together.
Run the extra mile
We take initiative, get shit done and act entrepreneurial
We do not wait for someone to tell us what to do. We take initiative, think entrepreneurially and see things through, even when it gets hard. Get shit done is not a slogan here, it is an attitude. Resilience is part of it, because turning an industry around is rarely comfortable. Whoever runs the extra mile finds the room here to really move something.
Trust data
We make data-driven decisions
We decide with data, not with the loudest opinion in the room. Our metrics are transparent, everyone sees how things are going. We grow through real revenue month over month, not through vanity metrics. And with JARVIS, our own AI operating system, we turn data into fast, good decisions along the entire customer journey.
Build trust
We earn and maintain the trust of customers, colleagues & collaborators
Trust is the foundation of everything we do, with customers just as much as within the team and with our partners. We earn it through reliable work and honest communication, and we keep it by keeping our word. As a Certified B Corp, we let ourselves be measured by how we treat people and the planet, not just by numbers.
No bullsh*t
We are open, direct, authentic and respectful
We say what we think, give honest feedback and skip the political theatre and empty buzzwords. The uncomfortable truth is part of it too. Always with respect for each other. We only promise what we can keep, and we own it when something does not work out. That makes working together here fast and honest.
They really hang on our wall
These eight values do not just live on this page. They hang as a poster in the middle of our Kreuzberg office, where everyone sees them every day.
Because they are visible, you can hold us to them: in discussions, in decisions and whenever we give each other feedback.
What we believe
- We believe it is a no-brainer to make buildings energy efficient and help people save energy and money.
- We believe in growth through real revenue month over month, not through vanity metrics.
- We believe in AI and craft together, not against each other.
- We believe in owning the entire customer journey ourselves, from first contact to installation.
- We believe that excellent sales is a real differentiator, not a nice-to-have.
- We believe in our vision: one million buildings across Europe by 2035.
What we are not
- We are not a classic trade business.
- We are not chasing low margins and little standardization.
- We are not pivoting away from insulation. It is and stays our core.
Does this resonate with you?
Then you might fit us better than you think.